Sick Kids | One Million Strong

Bravery Beads are not given away.

They are not rewards, incentives, or pick-me-ups. They are not the lollipop after a needle, not the band-aid on a boo-boo. They are badges of honour, earned with every admission, poke, scan, surgery.

They are symbols of strength. Of every obstacle overcome. Over 1 million Sick Kids patients have earned over 1 million Bravery Beads.

Now, let’s reach 1 million donors. We are just 5,000 donors away. Be a part of history.

Agency: Cossette @cossette.en⁠
Creative Director: Jake Bundock⁠
Sr. Copywriter: Kay Benedek⁠

Co-Directors: Brent Foster and Mark Zibert
Co-DP’s: Eric Kaskens and Mark Zibert
1st AD: Eric Kaskens
Producers: Rita Popielak and Simon Dragland
Production Co-Ordinator: Chelsea Strachan
Shadow PM: Brady MacIsaac
Phantom Tech: Trevor Lawley
1st AC: Brandon Vieira
2nd AC: Chris Mierzwinski
Gaffer: Sam Lebel-Wong
Key Grip: Cliff Ramnauth
Production Designer: Jay Pooley
Prop Master: Tony Massy
Stylist: Kate Day
Unit Manager: Chuck MacIntosh
VFX: The Vanity Sean Cochrane
Editor: Raj Ramnauth
Married to Giants
Music: Heart Shaped Box | Nirvana
Music Arrangement: Mark Rajaković
Audio Producer: Nicole Rajaković
Sound Design and Mix: Vlad Nikolić @vladnikolic
Mixed at Signal
Colourist: Wade Odlum
Alter Ego